3 Reasons Why Your Post isn't Converting

I’ve done social media audits for various brands and clients, and here are the top 3 things that come up again and again. (If you’re wondering what a social media audit is and how to do it, we’ll talk about that some other time.)

Reason 1: You’re not posting consistently.

Being consistent means setting a schedule for your brand and following through. For example, if you choose to post 3-4 times a week, make sure you show up for those times and that you don’t miss a day. This way, your audience will get a feel of when you would post and will anticipate when you would post next. If you don’t have a fixed schedule, and you post only when you feel like it or when there’s an asset available, then your audience might forget you even exist.

Reason 2: You’re posting too much.

I don’t mean posting every day. This may be a problem in itself and that’s a different strategy altogether, but that’s for a different blog. If you’re posting every day, show up and make sure you post quality content consistently. However, if you post daily, and you post 10 contents in a day, there is a high probability that your audience will get tired of you. This is called audience fatigue.

Reason 3: You’re not posting quality content.

This follows reason 2. If you post contents just to post as much as you can, eventually, you’ll run out of things to post. You’ll be left with “just anything” posts. Your audience can see if you’re posting quality content or not, and they will start to notice if you’re just posting for the sake of posting.

Posting requires a carefully crafted strategy, and it’s not a one size fits all kind of thing.

If you’ve been struggling to grow or engage your audience, chances are, one or more of these issues is at play. The truth is, good content isn’t just about showing up, it’s about showing up with intention. If you’ve made any of these mistakes before, it’s better to just take a step back, reassess your strategy, and make the necessary changes.