Social Media Strengths

I specialize in social media management with experience dating back to 2018. From content planning to performance tracking,
here are the key skills I bring to every project.

Strategy Development

As a social media strategist, I work closely with clients to develop data-driven strategies that align with their business objectives. I begin with a comprehensive social media audit to evaluate all active platforms, identify gaps, and recommend improvements. Each custom strategy is tailored to the brand’s goals, audience, and marketing priorities to drive engagement, growth, and long-term success.

Analytics and Insights

I analyze and interpret social media insights to guide strategic decisions and ensure brand alignment. By evaluating key performance metrics, I identify the best times to post, the top-performing content types, and the formats that resonate most with the target audience. This data-driven approach helps optimize content strategy and improve engagement across all platforms.

I specialize in content direction and editing for social media. I create detailed content plans and guide the visual execution of both static graphics and short-form videos. Using tools like Canva for design and CapCut for video editing, I produce engaging content tailored for high-performing social media platforms. You can explore samples of my original work through the portfolio links provided above.

Content Creation
Branding Assistance

I help maintain brand consistency by ensuring all digital assets align with the brand’s visual identity and messaging. I offer support in creating brand books and developing brand guidelines for businesses that lack them. This ensures a cohesive look and voice across all marketing channels, including social media, websites, and digital campaigns.

KOL Coordination

With expertise in influencer marketing and KOL coordination, I manage end-to-end partnerships—from negotiating deliverables and drafting contracts to ensuring timely content delivery. I also organize and coordinate PR packages to support campaign visibility and strengthen brand-influencer relationships across digital platforms.

I specialize in creating strategic shot lists and directing photo and video shoots to align with brand aesthetics and marketing goals. By guiding talents with a clear creative vision and ensuring color and visual consistency, I help brands capture content that stands out. After the shoot, I optimize all assets for use across social media, digital ads, and other key visuals, maximizing content value and reach.

Photoshoot Coordination and Direction